Features To Look For In Outbound SMTP Services

Are you searching for the best SMTP relay services for your WordPress website? If the answer is yes, then you’ve reached the right place. The best outbound SMTP service will help in relaying your emails quite effectively. With the right SMTP server at your disposal, you never need to worry about your emails getting end up in the junk mail folder.

The important reason that businesses opt for SMTP servers is that they are specially configured to make sure that the marketing and promotional emails reach the user’s inbox without any issues.

In this article, we’ll be covering the two best SMTP relay services for WordPress in 2020.

Why You Need SMTP Relay Service For Your WordPress Website

It is not just SMTP servers are only used by websites to take care of their email marketing campaigns, but many sites also use outbound SMTP relay services to take care of their day-to-day email activities like:

  • Sending “forgot password” emails
  • New account confirmation emails
  • Subscription confirmation emails
  • Website support emails
  • Alerts and notifications

For instance, if you are running an online store, then the role of the SMTP server increases rapidly as it will be used for sending order confirmations, order rejections, customer support, invoices, rejection, delivery information, etc.

WordPress doesn’t come configured with an SMTP server as it utilizes the PHP mail function for sending emails. Hence, many users complain that emails from WordPress websites and not getting delivered properly. It is where an SMTP relay service will play a vital role in getting the email delivered without any hassles.

Best Features Of Outbound SMTP Relay Services That Businesses Need To Look For

When it comes to the best SMTP relay service, there are many players out there, and it is up to the business owners to choose the best SMTP relay provider that suits their requirements. SMTP relay services offer a versatile email marketing platform allowing WordPress websites to send their transactional and marketing emails effortlessly. There are both free SMTP mail relay services as well as paid SMTP services available, which you can go for according to your requirements.

These services work great with WordPress websites, and it is also quite easy to configure the plugins on WordPress.  Some plugins are specially designed, keeping in mind the requirements of developers, although beginners may find it tough to get acquainted with the advanced features. These SMTP relay services for WordPress are easy to scale and pretty simple to set up and configure as well.

They come equipped with a powerful API so that WordPress developers can concentrate more on adding other amazing features to their websites than worrying about whether the emails would reach the customer’s inbox.

Thes email relay services allow businesses to send bulk emails without any issues and come loaded with powerful features and allow for greater scalability as well. The outbound SMTP service is also easy to set up and configure and works excellently with WordPress websites. They also come packed with email delivery optimization, analytics tools, built-in email templates, etc.

These outbound SMTP service plugins offer various benefits, including:

  • Allowing websites to synchronize all their contacts easily
  • With the use of built-in email templates, marketers can create emails and forms in just minutes
  • Enables business owners to track the status of their emails in real-time
  • Comes packed with a highly-extensible API
  • Drag and drop email builder
  • Mobile-friendly email marketing solution
  • Guaranteed email delivery
  • Folders and list management
  • Content personalization

Amazon SES

Amazon Simple Email Service (Amazon SES) is the leading cloud-based email relay service on the market. Many email marketers and developers use Amazon SES for their amazing features. It allows email marketers to handle their email marketing campaigns along with other transactional email deliveries effectively. One of the highlights of Amazon SES is higher deliverability and cost-efficiency. There are also various advanced set of features for professional email marketers and developers which you can check out on their website.

G Suite From Google

WordPress has officially partnered with Google to integrate G Suite into WordPress websites quite easily. With the G Suite plugin installed on your WordPress websites, you get access to other Google products like Google Docs, Drive, Photos, Contacts, Calendar, etc. But G Suite is not ideal for large websites handling thousands of customers as it allows only 2000 emails/day for free.

Final Words

Apart from the best SMTP relay services outlined above, there are various other SMTP relay providers, but these two tops the list when it comes to the best outbound SMTP services on the market. Whether your business is small, medium or large, the above SMTP relay service providers will handle everything, including guaranteed email deliverability, scalability, and reliability.

However, before you go for any of the SMTP relay service providers, prioritize your requirements and features you want for your WordPress website such as the number of emails you want to send out per day and your budget if you have just started with your new business; and go for the services that check all points on your requirements’ list.

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