You send out emails to tell the world about your great product or service. We get it. But should you send out your own emails or use a hosted outbound SMTP service provider? Only you can make that call, but we can give you three good reasons why you may want someone else to handle it for you.
No matter how many emails you’re sending out today, if your company is growing, you’ll be sending out more tomorrow. As your email demands grow, so too will the infrastructure required to support it. You’ll need more hardware, more software and more bandwidth.
The last thing you want to deal with when you’re running a fast-growing business is to have to stop and scale your email sending capability. Like everything else in the cloud today, hosted outbound SMTP is instantly and infinitely scalable. So, you never have to deal with it.
Scalability works both ways too. When you periodically prune your email list for inactive users, your email list may shrink, at least temporarily. If you’re sending out your own email, you may have a bunch of equipment that isn’t being used.
With hosted outbound SMTP, you can just as easily scale down as up, saving you money in the process.
The greatest challenge to sending out email is managing the reputation of the server you’re sending the emails from. Internet service providers (ISP) are on high alert for high volume outbound email. Their default is to assume it’s spam and block it. That’s another reason you don’t want to do it yourself.
Managing the reputation of outbound SMTP servers is a full-time job. It requires authenticated sending using SPF, DKIM and DMARC. It requires outbound spam monitoring and filtering. It requires redundant infrastructure. And it requires constant monitoring blacklists to make sure you’re not on any of them.
When you sign up to send out your own email, whether you know it or not, if you want the emails to actually get to their destination, you also signed up for full-time IP and server reputation management. If you’re not prepared to do that, then hosted outbound SMTP is the way to go.
Perhaps the best reason of all to use hosted outbound SMTP is because it will undoubtedly save you money, especially if you’re just starting out. If you’re starting small, with less than 1,000 emails per month, you can find hosted outbound SMTP services that will do that for you for free.
Why spend anything on outbound email until you’ve optimized your email copy?
More importantly, with the pay as you go model, you only pay for emails you actually send out. And, as your outbound volume increases, the price per email drops dramatically—often by 75% or more. That isn’t the case when you do it yourself.
If you’re sending out email you have a choice to make. Do it yourself or let a service provider do it for you. Now you know three reasons why it’s smarter to let someone else do it for you.
When you’re ready to enlist a high-performance outbound SMTP service at super affordable rates, head on over to our SMTP services. It takes ten minutes to deploy and comes with 24/7 live technical support. You can get started for free.